Client: ABinBev
Art Director: Diego Bustamante
Designed in conjunction with NNIDO
Web Development: Ale Mohammad
Working in conjunction with ABinBev and Cerveza Patagonia, we designed and ideated a loyalty web app for the launch of their new beer portfolio.
The idea was to inform customers about the new beer varieties being released throughout the year and encourage them to purchase and share with friends.
To accomplish this, we developed we ideated a digital solution that will help with activation in stores as well as online integration with users: an app + online dashboard for stores.
The app allows users to earn points every time they buy a pint. After collecting a certain amount of points the user can exchange them for goods, free pints of beer, or trips to the brewery.
The app was initially designed for the Hispanic market but later adapted for a global launch with other beer brands such as Corona, Bud Light, and other European beers part of ABinBev beer's portfolio.
To handle all requests for user sign-ups and managing the inventory for the stock of the prizes, we developed an admin dashboard that allows the company and managers to control and get metrics based on the consumption and purchases made by the consumers.
We started by defining the flow and user experience for both the bar owners and the end users. To prove the concept of the app we set a basic version of the app that was tested internally. After iterating on the features based on the feedback received during the test, we launched the final version that was completely public.
The client had to be able to access the database of registered users and show all the details relevant to that user. In the dashboard we integrated all that data and created a page for consumption metrics, redeemed prizes by users, inventory, stock and activity data
Another important piece in the development of the project was a support system, both for the stores and clients in case the system failed or they had a question relevant to any feature. We developed a support page that included all relevant FAQs and also a ticket system where they could submit bugs or technical questions to the Patagonia team.
After 1 month of testing in 4 POCs we gained 580 Active users which completed 1700 trasactions.
These users redeem 227 prizes and invited 300 users to register the platform.
This was just the result of the Pilot that later extended to whole Latam and then later to the Global market to other brands of ABinBev's portfolio.
