Client: Naked Jungle
Art Director: Diego Bustamante
Content: Kaitlin Walker
Photography: Diego Bustamante
Naked Jungle is an odor eliminator and air freshener with a patent-pending formula that gets rid of odors at the molecular level. When the spray comes in contact with an odor molecule, it immediately and completely gets rid of the smell. That’s right. No masking, just removing.
Naked Jungle exist because they believe there’s a better way to get rid of odors.
No artificial scents, no harmful chemicals, no bs. Naked Jungle’s patent-pending formula instantaneously eliminates even the smelliest of smells so you can de-stress and take control of the space around you.
Safe for Humans and Pets
Family is the most important aspect in our lives. You shouldn’t have to worry about the harmful chemicals they’re breathing in and touching. Naked Jungle was created from soybean plants and is safe for pets and children.
No added fragrance
We hate smells, period. Even the “good” ones with names Dewy Morning & Lilac Sunrise. That’s why Naked Jungle has no fragrances added.
The idea behind Naked Jungle is simple, "We Hate Smells".
Together we came with the key words: Edgy, youthful, and unique.
Based on that designing the brand was very straightforward. I couldn't stay in a safe place, that's why starting with the font and moving to the wild color palette everything is distinct from whats on the market.
Once the packaging was under production I started developing the website which remained under the same brand guidelines, moody and edgy.
After the packaging was produced and I received the samples I conducted a photoshoot where I explored the concept of this urban classy jungle where the product was placed under luxurious and luscious elements to bring the edginess of the brand.
The product is now being sold on Amazon and via the website with a great initial response.
