Client: YPF
Art Director: Diego Bustamante
Animation: Diego Bustamante
Created in conjunction with ADITIVO and NNIDO
Technopolis is a science, technology, industry and art mega exhibition in Argentina. It is the largest of its kind in the country.
The mega exhibition opened its doors for the fifth time and in this edition YPF asked us to create an innovative interactive water tank with the aim of educating about energy and promoting knowledge of turbines and buoys, an essential activity for the development of the country.
YPF also installed a high-tech simulator that allows visitors to get inside an exploratory well below the earth's surface. In the first three hours, more than 380 people became explorers for 10 minutes and lived the adventure of exploring and exploiting oil and gas, the great engine of our country's economy.
The main highlights for the water tank were:
Turbine
Conceived as a measuring instrument and its unidirectional 4.5kW generation will be recorded and stored together with other electrical and mechanical parameters.
Buoys
They serve to study the potential of the Argentine Austral Sea as a new renewable resource for electricity generation. They allow to measure currents, waves and meteorological parameters.
Glider
WaveGlider is an autonomous ocean vehicle, based on natural energy conversion. Converts vertical scrolling to forward momentum.
We started by designing the hub elements and layering down in a sample screen.
In order to make sure that the hub elements were user friendly and people were able to interact easily with them, we tested them via sample projections.
Once the sizes were adjusted, we started animating each individual element and creating sample loops.
Each animated element was later coded into a custom plaform that was retro-projected to the water tank displaying scaled down versions of the buoys, glide and turbines.
In the glass there were touch elements to interact with it, so users could go from an idle mode to interactive screens that will show more knowledge on the subject.
Two weeks after its opening, Tecnópolis broke its own record, and received 2,390,000 visitors. "The amount increased compared to the same period in 2014 by 19.5 percent," the organizers said.
Under the slogan "Future forever", the 2015 edition of Tecnópolis offers the public "a world of science within everyone's reach, a world of artistic creation that makes us feel proud of Argentine talent, of technological advances that open the door to the future".
“The Energy Space is a unique experience that provides the visitor with new knowledge to better understand the energy industry in our country and its importance in the current context,” said Alejandro Baron, YPF Commercial Marketing Manager, adding: “ We want adults and children to learn about the origin of hydrocarbons and their different derivatives, current extraction techniques, and renewable energies, through new dynamic and interactive state-of-the-art technologies”.
