Lucia

Art Direction • Product Design • Website
The Freelancer Marketplace for Travel
Year
2022
Credits

Client: Lucia
Art Director: Diego Bustamante
Designers: Shaina Gimao, Juan Paulo Olandez
Web Development: Ibukun Bello, Hassan, Francesco

Consumers are craving a more immersive travel experience, which is putting pressure on an antiquated system with agents working manually vai email and phone calls to book. Travelers want the booking process to be quick, effortless, and painless.

During the pandemic, travel agents were laid off and are hesitant to return to their previous employers, opting to become their own boss. The travel industry has rebounded, making travel agents more in demand than ever.

Introducing a new travel platform, designed for outsourcing, editorial storytelling, and inspiring luxury travelers. Lucia allows travel agents/companies to solve their labor issues, while elevating the itinerary building process.

How it works:

1 - Create your itinerary

Streamlined, automated and simple back-end workflow saves advisors time and money.

2 - Get fast concierge help

Advisors can hire live expert freelances to book restaurants, quote rates, and conduct research.

3 - Wow your clients

The agent delivers a beautiful and modern travel itinerary with all of the experiences and reservations booked, thanks to Lucia’s platform.

Vision & Execution

Lucia’s software platform enables luxury agents to create compelling travel experiences, increase revenue generation and focus on customer satisfaction.

The platform allows travel agents to create their own itineraries and share them with their clients. Travel agents can add bookings and edit the information to build a unique itinerary. All the images and texts need to reflect the quality of the service, and it has to resonate with the luxury audience—That's why we have a supplier database preloaded in Lucia. Also, travel advisors can upload their suppliers and save the information for later. 

Lucia lets travel advisors know upcoming trips, when, and how long they are traveling for, etc. Also, itineraries are automatically exported to google calendar once approved. 

Each itinerary has its profile and is open for collaboration with invite links. Users can edit and add bookings to the itinerary. Also, they can pick from a selection of beautiful themes. 

Lucia also offers a live concierge marketplace that can complete requests such as restaurant reservations, hotel quotes, and flight research. 

Results

The company is now valued at $6M.

Client raised $1M investment with minimum viable product. There are now 1,000 travel advisors in line to be onboard at launch.

Also the company won the Startup Showcase at Virtuoso Travel Tech Summit hosted in Vegas > See more info here

Lucia
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