Client: Stellar
Art Director: Diego Bustamante
Content: Lexi Pennisi DeGrezia
Designers: Juan Paulo Olandez, Shaina Gimao
Web Development: Able.co
Created out of a passion for connection, Stellar is a marketplace built for excess. Did you know thousands of non-refundable and non-cancelable reservations go unused daily, resulting in over $20 billion in economic waste yearly.
Stellar combines the heart of a seller with the mind of a buyer, focusing on the goal to give everyone convenient access to events, fine dining, and accommodations that would otherwise go unused.
Don’t let a booking go to waste. Users just need to submit a few details about their reservation and Stellar takes care of everything else, including content and information about their reservation.
Each buyer is offered a curated assortment of events, fine dining, and accommodations based on their preferences and location making it a truly personalized experience.
Stellar is the only place you should have no reservations about no reservations. At it’s roots, Stellar is a shared ecosystem where sellers and those seeking exciting new and, at times unobtainable opportunities, meet.
All of Stellar's experiences are carefully curated and beautifully designed. They make sure that the inventory posted is always up to date, and possess all the necessary information for their buyers.
Stellar collects all the necessary information for each of their users (buyers and sellers) to understand their needs and preferences. The information will allow Stellar's ambassadors to know the exact needs for their users at the moment of reaching out for possible sales.
A crucial part of their platform is the inventory. Both the distressed and users’ inventory. They will keep this constantly updated with the information provided by their partners and suppliers. Stellar won’t stop at just a web service. The goal is to make the process easier. Part of our roadmap is to design and develop a mobile app that will help Stellar's users stay connected and access their reservations offline.
To make it easier, Stellar will offer a membership for exclusive dinner reservations. This will allow their users to acquire last minute reservations at their preferred restaurants without paying an extra fee.
I wanted to apply the uniqueness of the brand to also unique or exclusive pieces. Examples of this may be collaborations with high-end brands such as Rimowa for luggage, an Ember mug, or bougie candles from Byredo. By collaborating with these brands, we can showcase Stellar's relationships with the luxury industry—the goal is to generate more interest and curiosity in their services.
Any digital and communication pieces (email marketing, social media posts) also reflect the brand's spirit. The key in the digital world is to utilize high-quality images and mix them with the brand colors and fonts to design beautiful and unique pieces
The initial beta testing gathered 100 active users in the first 3 months. Aside from our regular users. We are constantly selling available inventory daily.
We are currently in development for our V1 and building a waitlist of users that will be onboarded to the platform as buyers or sellers as soon as it is publicly launched.
